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Best Life Insurance Canada 2024
Presenting the curated compilation for 2024 showcasing Canada’s top-rated life insurance options

Uncover top-tier insurance providers dedicated to safeguarding the financial well-being of Canadians through a diverse range of insurance solutions.

What defines life insurance?

Consider life insurance as a safeguarding shield, offering a financial embrace to your loved ones in the unforeseen event of your absence. Envision a scenario where your financial support is no longer present, and life insurance steps in to provide a safety net, ensuring your family's continued comfort and well-being.

For whom is life insurance a crucial safeguard?

Life insurance emerges as a crucial consideration for numerous Canadians, with its necessity extending across a spectrum of scenarios that may surprise you! Contrary to prevailing misconceptions, life insurance offers a unique level of financial security that distinguishes it from conventional savings or investments.

1. The financial well-being of your loved ones hinges on the support provided by your earnings

Ensuring adequate life insurance coverage is imperative if your family depends on your financial support. In the unfortunate event of your passing, your loved ones would face the absence of a primary or secondary income stream, impacting their access to activities such as sports, education, hobbies, and travel. Furthermore, life insurance can serve as a financial safeguard by covering any outstanding debts or mortgages you may have, alleviating one burden for your family during a challenging period.

2. You and your significant other collaboratively meet the financial obligations of your home loan

In the event that both you and your partner contribute to the mortgage, securing a life insurance policy adds an extra layer of financial security. Should an unfortunate circumstance befall you, leaving your partner solely responsible for the mortgage payments could pose significant challenges. This situation might strain your partner's finances, grappling with double the usual financial commitment. By implementing a life insurance policy, you provide assurance that your partner will have the necessary financial support to manage mortgage payments, and potentially even discharge the entire mortgage burden in some instances. Additionally, life insurance can extend coverage to encompass any outstanding financial obligations, such as credit card debts or auto loans, alleviating one more worry for your partner during challenging times.

3. Safeguarding the financial aspects of your farewell ceremony

With an average price tag of $10,000 as of 2023, funeral expenses are an inevitable reality for everyone. Unless one discovers the secret of immortality, the responsibility to bear these costs will ultimately fall on someone's shoulders, potentially adding a significant strain on their loved ones.

4. Bequeathing a legacy to your loved ones

Securing a legacy for your loved ones becomes achievable through the thoughtful consideration of life insurance. By embracing this financial tool, you not only ensure a continued source of income for your family after you're no longer present but also open avenues for making a lasting impact on causes close to your heart through charitable donations. It's crucial to recognize that life insurance serves a distinct purpose and should not be viewed as a substitute for traditional investments. Rather, both tools complement each other, working synergistically to safeguard the financial well-being that you and your family rightfully deserve.

What if I've already secured life coverage?

As the chapters of your life unfold, it's essential to reassess your life insurance coverage periodically, ensuring that it evolves in tandem with your changing needs and circumstances.

The various categories of life insurance options

Life protection through term insurance

In the realm of life insurance, term life insurance stands out as a favored choice for many. Yet, unraveling the intricacies of term life insurance prompts the question: What precisely defines term life insurance, and how can one ascertain its suitability for their unique needs?

If you aim to safeguard your mortgage or secure your children's financial future affordably, opting for term life insurance could prove to be a wise decision.

Term life insurance policies generally boast more budget-friendly premiums when compared to permanent life insurance options like whole life or universal life coverage due to their inherent characteristics.

The affordability of term life insurance compared to permanent life insurance primarily stems from its limited coverage duration, typically spanning 10 to 20 years, making it a cost-effective option for individuals seeking temporary financial protection.

Term life insurance emerges as an excellent choice when seeking to safeguard your loved ones in the unforeseen event of your passing, particularly if budget constraints weigh heavily on your ability to allocate substantial funds towards insurance premiums.

As you embark on building your family, you may seek insurance coverage that corresponds to the duration of your mortgage or the timeframe it takes for your children to complete their college education.

In the given scenario, contemplating a 20-year term life insurance policy could prove advantageous. Conversely, if you find yourself approaching retirement and aim to ensure financial protection for your family throughout your active career, with the added benefit of avoiding post-retirement coverage costs, opting for term life insurance becomes an excellent choice.

Life protection through term insurance

Interested in securing financial peace of mind for your end-of-life arrangements?

Exploring the option of whole life insurance might be a prudent choice for your financial planning.

While term life insurance offers coverage for a set duration, whole life insurance ensures lifelong protection, requiring consistent premium payments to sustain the coverage throughout your entire life.

This assurance ensures that your cherished ones will receive steadfast support, offering solace regardless of the timing of your departure.

While whole life insurance premiums may come at a higher cost compared to term life insurance, the prudent approach involves considering both to ensure comprehensive protection without unduly straining your budget.

As an illustration, consider obtaining term life insurance to safeguard your $500,000 mortgage, coupled with an additional $10,000 in whole life insurance specifically designated to cover end-of-life expenses.

Life coverage that transcends boundaries – Universal Assurance

If universal life insurance is new to you, you're certainly not alone. This insurance variant caters to specific needs compared to term or whole life, yet remains a popular choice.

Universal life insurance falls under the permanent life insurance umbrella, distinguishing itself from term and whole life options. While it may be pricier, it offers greater flexibility and customisation.

In the realm of permanent life insurance, universal life is akin to whole life but comes with added flexibility and, consequently, a higher price tag. Tailor your premium payments and death benefit to align with your unique needs and budget.

For those seeking an insurance policy with investment potential, universal life insurance emerges as a compelling option. Its flexibility allows you to fine-tune premium payments and death benefits, making it a versatile choice.

Universal life insurance policies, a subset of permanent life insurance, accumulate cash value over time. This accrued value can serve as a financial resource for future expenses like children's education, retirement, or as a safety net.

Furthermore, the cash value in universal life insurance policies isn't just a figure; it can be leveraged for borrowing, providing a financial cushion for significant expenses when needed.

What is the typical price range for life insurance?

Life insurance policy expenses fluctuate based on personal situations, yet gaining insight into typical expenses is valuable.

Generally, an elementary package (comprising term life insurance and permanent life insurance) can be reasonably priced, particularly for individuals who are youthful and in good health, with minimal risk factors like non-smoking and safe pastimes.

For these individuals, an initial estimate might fall within the range of $15 to $40 monthly, contingent on various influences. Consider the diverse factors impacting prices across most life insurance companies:


As age progresses, life insurance premiums tend to increase, given that life insurance companies view advancing age as a significant factor contributing to higher risk in the issuance of insurance policies


The pricing structure may also be influenced by gender, considering that women, on average, tend to have a longer life expectancy than men. This distinction can contribute to the establishment of more favorable premium rates for certain insurance products

Tobacco engagement status

Individuals who smoke typically face elevated premium costs, reflecting an increased perception of mortality risk

Living essence

Individuals embracing a well-balanced lifestyle, steering clear of risky pursuits, and devoid of a medical background will enjoy more favorable premium rates

Extent of protection

The extent of coverage you opt for is a key factor influencing the cost of your premium. Opting for broader coverage will result in a proportionally higher premium

Length of guidelines

The duration of your policy is a factor that can influence premium expenses, with longer-term policies typically entailing higher premium costs compared to their shorter-term counterparts


Several policies offer optional riders, such as the child rider, which may impact the overall premium expenses.

It is crucial to note that these are broad principles, and various factors can influence costs. Therefore, thorough research is advised before finalizing a plan.

How can one go about selecting the optimal life insurance provider tailored to their individual needs?

Selecting the optimal life insurance company might seem like a challenging endeavor, but by adopting a strategic approach, you can discover the ideal life insurance provider tailored to meet your specific requirements and financial considerations.

Striking the right equilibrium among different factors is crucial, as they collectively shape your overall satisfaction with the chosen provider.


Ensuring a harmonious blend of cost-effectiveness and comprehensive coverage is paramount in your quest, marking this as a pivotal consideration in your decision-making process


Ever come across the adage "time is currency"? Absolutely. We understand the value of your time, and at Montreal Life Insurance, we provide swift coverage solutions. With our expedited process, rest assured that your life insurance application will be approved on the very day you apply.


Do life insurance providers focus on a specific category of life coverage, such as term life insurance or permanent life insurance, catering to diverse individual preferences


Does the procedure unfold seamlessly and without complications? Or is there a requirement for paperwork or communication via telephone?

Health assessments

Health assessments can induce anxiety. Are you in search of a life insurance provider that doesn't require a medical examination?


Is the company held in high regard, possessing a favorable reputation? Is the financial standing of the company secure? It's essential to opt for a company that instills trust and boasts a commendable reputation.

Client assistance

How promptly does the company address your inquiries or issues? How seamless is the process of connecting with a representative? Opt for a company with excellent customer service that offers accessibility for swift communication.

Top-rated life insurance providers in Canada for the year (2024)

Canada Protection Plan

Established in 1992, Canada Protection Plan stands as a distinguished Canadian-owned and operated entity, distinguished by streamlined underwriting processes and fortified by the support of Foresters Financial, a prominent player in the North American insurance industry.

CPP distinguishes itself as a reliable provider of life insurance, presenting a spectrum of coverage choices encompassing both permanent and term life insurance policies.

Tailored to address the needs of individuals encountering challenges in securing coverage elsewhere due to health concerns such as cancer, diabetes, HIV, and more, CPP extends an array of viable options.

However, it's noteworthy that while CPP policies provide valuable coverage, they typically entail higher costs and offer comparatively less coverage than alternative choices in the market.

Advantages of Opting for Canada Protection Plan (CPP):

• Diverse array of products providing accessible, simplified, no-medical coverage tailored for individuals in various health categories.

• Streamlined online application process for most products, eliminating the need for medical tests and ensuring a swift and hassle-free experience.

• Competitive pricing on coverage, especially noteworthy when contrasted with the conventional insurance industry's tendency to apply significant cost hikes for applicants with pre-existing health conditions.

• Tailored solutions extend to temporary residents, catering to the unique needs of international students and work permit holders.

• Most policies ensure cost-effective life protection starting immediately upon policy activation.

• Flexibility in coverage with the option to convert to permanent plans available until the age of 70, providing long-term security.

• Incorporating a decreasing term option, particularly advantageous for safeguarding against mortgage debt, adding a layer of financial protection.

Disadvantages of Opting for Canada Protection Plan (CPP):

• Individuals in optimal health may find that products come with a higher price tag compared to rival insurers' plans.

• The coverage cap is restricted to a maximum of $1 million, setting it apart from alternatives in the market.

• Unlike the majority of Canadian providers, coverage ceases at age 80, offering a distinct contrast with the common age limit of 85.

• Certain clients have communicated challenges in connecting with customer service and encountering delays during the approval process.


Ivari, a distinguished life insurance provider rooted in Canada, has seamlessly navigated the market for over eight decades, originally operating under the banner of Transamerica Life Canada.

Following its acquisition by the Canadian Pension Plan Investment Board via Wilton Re in 2015, the company underwent a transformative rebranding, adopting the name Ivari.

Renowned for tailoring insurance products to the distinct needs of their clientele, Ivari stands out for their commitment to transparency and approachability in all facets of their business operations.

Specializing in life insurance and critical illness offerings, Ivari's products are disseminated through an extensive network of independent advisors spanning the breadth of Canada.

Beyond their core business, Ivari is dedicated to community welfare, actively engaging in philanthropy through partnerships with charities focused on combating and preventing diseases such as heart disease, stroke, cancer, and diabetes.

Advantages of Ivari:

• Robust fiscal resilience

• Distinctive attributes including a shared insurance choice covering a maximum of five insured individuals

• Diverse term selections to cater to varied needs

• A three-decade term featuring exclusive flexibilities upon reaching maturity

• Convenient online account access

• Seamless access to a digitalized policy

Disadvantages of Ivari:

• Premiums for their products often carry a steeper cost than those offered by other insurers in the market.

• Your ability to customize the policy term to suit your needs is limited.

• They don't provide whole life insurance options.

• Access to your policy is not available through digital platforms.

• Compared to rival companies, their term life policies may come with a higher price tag.

BMO Insurance

BMO Insurance, a distinguished arm of BMO Financial Group, boasts a rich legacy spanning more than two centuries in the insurance sector.

With a commitment to delivering unparalleled value, the company presents a range of dynamic insurance solutions, blending adaptability in coverage choices with compelling pricing driven by its robust financial standing and enduring reputation.

Dedicated to exceeding customer expectations, BMO Insurance places a premium on integrity, ingenuity, inclusivity, and extraordinary customer service.

Guided by a mission to ensure customer contentment, the company extends unwavering support and wisdom throughout the insurance journey. BMO Insurance strives to streamline the process, aiming to be a reliable ally and confidant to its clientele.

Advantages of BMO Life Insurance:

• Select from a range of five distinctive term life insurance durations:

• Flexibility to seamlessly convert to various permanent life insurance options

• Competitive and budget-friendly rates for term life insurance coverage

• Incorporates a Compassionate Benefit Program for added support

• Access convenient online quotes for quick and easy comparison

Disadvantages of BMO Life Insurance:

• Extended-duration offerings lack renewable features

• Mandatory submission via intermediaries

• Process entails substantial paperwork

SSQ Insurance (Beneva)

Beneva, formerly known as SSQ Insurance, provides an extensive array of life insurance solutions, encompassing term life insurance, permanent life insurance, and critical illness coverage. Tailored to meet your family's specific needs, their flexible coverage options empower you to select the perfect protection. With pricing that remains competitive, Beneva ensures that life insurance remains within reach for all.

Advantages of SSQ Insurance:

• Adaptable policies with an extensive range of term periods, providing effortless adjustments and convenient exchanges.

• Comprehensive coverage extending up to $10,000,000, ensuring robust financial protection.

• Innovative Extreme Disability Benefit integrated seamlessly, setting a distinctive standard in the industry.

• Accessible online services and account management for added convenience and efficiency.

Disadvantages of SSQ Insurance:

• Extended processing durations for policy approvals

• A more restricted array of term life insurance options in contrast to other life insurance providers in Canada

• Absence of an expedited quoting process

Empire Life

Established in 1923, Empire Life stands as a prominent Canadian insurance provider, presenting an extensive array of life and critical illness insurance options alongside group insurance solutions tailored for businesses.

Boasting a rich history spanning nearly a century, Empire Life has consistently earned accolades as the top life insurance company in Canada, underscoring its commitment to excellence.

Renowned for their adaptability, competitive premiums, and streamlined electronic application process, Empire Life distinguishes itself in the insurance landscape.

Empire Life sets itself apart by offering distinctive features, including the flexibility to convert shorter term policies into longer term ones, a comprehensive selection of insurance riders, and an innovative Annual Renewable Term life insurance product.

For those seeking personal or group coverage, Empire Life emerges as a compelling choice for fulfilling insurance needs in the Canadian market.

Advantages of Empire Life:

• Presents a spectrum of coverage solutions across Canada, encompassing term life insurance, permanent life insurance, no medical exam alternatives, and participative policy selections.

• Flexibility to convert brief term policies (annually renewable and 10 years) into extended Empire Life term plans, offering 20-year and 30-year coverage possibilities.

• Streamlined approval process allows for instant approval, facilitated by a user-friendly electronic application system.

• Facilitates a seamless experience with electronic contract delivery and provides convenient online account access.

• Competitive annual or monthly premiums, ensuring affordability without compromising coverage quality.

• Diverse range of insurance riders offered, complemented by a distinctive cash value feature exclusive to the Solution 100 policy, setting it apart in the realm of term policies.

Disadvantages of Empire Life:

• Term plan duration options are restricted, providing a limited range of choices.

• The maximum coverage for annual renewable term plans is capped at $499,999.

• While their term insurance rates are competitive, there are often more cost-effective alternatives available.

• Unfortunately, a standalone disability insurance product is not part of their offerings.

• Not all coverage amounts qualify for preferred life insurance rates.

• Absence of an expedited quoting process


Humania Life Insurance stands out as a prominent Canadian insurance provider, delivering a diverse range of life insurance solutions tailored to the needs of Canadians.

Presenting a comprehensive portfolio, they provide both term and no-medical life insurance policies, catering to individuals with coverage requirements extending up to $5 million.

Distinguishing themselves with the innovative HuGO product, Humania offers a combination of term insurance alongside automatic approval for critical illness and debt disability coverage.

Streamlining the insurance process, they boast a user-friendly online application system, ensuring a hassle-free experience. Furthermore, Humania Life Insurance extends flexibility with options to easily renew, convert, and exchange policies.

In summary, for those in search of cost-effective and easily accessible life insurance, Humania Life Insurance emerges as an excellent choice.

Advantages of Humania:

• Affordably priced term life insurance choices

• Versatile coverage terms offered, providing options to renew, convert, and swap policies

• Accessible non-medical life insurance plans, extending coverage up to $300,000

• Streamlined digital policies with a user-friendly online application process

• Instant approval for critical illness and debt disability coverage for individuals with standard health

• Enhanced coverage, extending up to $5 million

Disadvantages of Humania:

• Clients enjoying optimal health receive no preferential pricing.

• The conversion option ceases to be an option after reaching the age of 65.

• Policy details cannot be accessed online.

• The website offers restricted visibility into insurance product details.


Renowned for its extensive legacy in Canada, Manulife stands as a prominent insurance provider, delivering a diverse array of life insurance solutions tailored for Canadians.

With a century-long commitment to serving the nation, Manulife has built a formidable reputation for delivering top-notch insurance products and services, ensuring utmost satisfaction for its clientele.

Catering to varied needs, Manulife presents an array of life insurance choices, encompassing term life insurance, permanent life insurance, and critical illness insurance.

Advantages of Manulife:

• Facilitates seamless acquisition through a fully digitized electronic policy, ensuring a hassle-free and convenient buying experience.

• Extends financial support by offering a cash advance in the unfortunate event of the policyholder being diagnosed with a terminal illness.

• Enables flexibility in product choices by allowing the transition from shorter-term plans like Term 10 and Term 20 to more extended options such as Term 20 or Term 65.

• Presents coverage alternatives that eliminate the need for medical examinations, providing convenient options for those seeking insurance without the hassle of health assessments.

Disadvantages of Manulife:

• Options are restricted to specific terms, including 10 and 20-year durations, or coverage until age 65 or lifetime.

• Pricing tends to be higher compared to similar term life insurance products in the current market.

• Underwriting processes experience extended timelines, even for non-medical applications, causing delays.

• Instant approval, a feature offered by many competitors, is absent in the application process, leading to delays.

SSQ Insurance

SSQ Insurance

Explore the insurance products and financial services provided by SSQ Insurance. Inquire for a quote via the internet.
Canada Protection Plan

Canada Protection Plan

Canada Protection Plan is a Canadian owned and operated enterprise that formulates, promotes, and delivers life insurance and associated products with streamlined underwriting procedures that necessitate no medical examinations on numerous of our schemes.
BMO Insurance

BMO Insurance

Ensure your financial stability with life, critical illness, and travel insurance, granting your loved ones accessible, tax-exempt advantages.
Empire Life

Empire Life

Empire Life, established in 1923 in Toronto, is now among the leading 10 life insurance companies in Canada.


At Ivari, we're dedicated to aiding Canadians in comprehending the significance of life insurance along with the variety of insurance options accessible.


Manulife offers life insurance and investment options to individuals and businesses. It stands as the foremost insurance company in Canada and the runner-up in North America.


Humania stands as one of the most enduring and robust individual and group insurance providers in Canada.

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